As NeSS İletişim, we take a holistic approach to conducting SEO studies for our clients’ websites. We organize websites in accordance with search engine algorithms and work meticulously, prioritizing user experience to convert organic traffic to websites into commercial gains.

What is SEO? How Does It Benefit to Your Brand?
Search Engine Optimization (SEO) is an area of digital marketing that focuses on giving a website more visibility in organic (non-paid) search engine results. The general purpose of SEO studies is to help businesses or institutions rank higher in relevant search results for their websites and positively improve the user experience on site. In this way, target groups can be reached much more effectively and more conversions can be achieved.

Studies have shown that user trust in organic search results is much higher than in paid (promoted) search results. Also, most traffic to websites comes from search engine results. Ranking high in search results allows your website to appear in front of potential customers who are actively searching for the products and services you offer. This leads to more leads and sales on your website.
SEO studies include on-site and off-site applications necessary to improve a website’s ranking, attract more visitors, and increase search engine visibility.

On-site SEO includes technical, contextual, and user experience measures within a website. An effective on-site SEO strategy aims to make a website both search engine and user friendly.
SEO is much more than just understanding how Google’s and other search engines’ algorithms work in general and taking the appropriate precautions on the website. SEO also requires understanding the desires and habits of users and knowing what result they want to get when they enter the search query.

An effective SEO strategy to ensure the best return from organic search traffic should also prioritize usability. The products, services, and information on a website should be arranged in a way that works best for potential customers. At this point, contextual arrangements are important for both user experience and search engines. Within the semantic SEO understanding, search engines can better understand the relevant content while providing more understandable and satisfying explanations and information about the product or service offered to users.

Off-site SEO generally involves efforts to create new links (backlinks) to a website (link building). External links to a website are crucial to the website’s ranking in search results. It is one of the indispensable requirements for a website to get backlinks from websites that are related to its sector and have a high page rank and trust rank.